Who are the top Beauty Influencers in Mexico on TikTok?
This page ranks 60 Beauty Influencers in Mexico on TikTok. Yeri MUA (@yerimuaa) is first. The creator database tracks 71 matching profiles and publishes the strongest 60.
18+ influencer database · updated 31 Oct 2026
Top Beauty Influencers in Mexico on TikTok
60 Beauty Influencers in Mexico on TikTok are published here, chosen from 71 matching profiles in this influencer database, from 76K to 30M follower score. The order is 62% bio match and 38% reach, not a hand-picked shortlist. First is Yeri MUA (@yerimuaa). Last updated 31 Oct 2026.
60Ranked on this page
71Matching profiles
364KMedian follower score
31 Oct 2026Last updated
Size, platform, and place each open that combination. They do not filter this list down to empty. A profile is included only when the bio states every tag. The order is 62% bio match and 38% reach, unless you sort by followers.
1
Yeri MUA@yerimuaa · TT 30M · 2.1% eng.Escucha De Chava aquí 👇🏻💿🧚♀️💞✨
Itati Lopez@itatilopez_ · TT 13M · 1.5% eng.IG: Itati3211 🫧SKINCARE/MAKEUP BRAND LINK BELOW🫧 Management/ Business ONLY Inquiries:
Aide Blanco@aide.blanco22 · TT 3.3M · 1.1% eng.💄 Makeup artist 🎭 Comedia + Lifestyle 🎯 Paintball player Colabs:
Priscilla Grihim@priscillagrihim · TT 1.5M · 3.9% eng.makeup artist instagram: @priscillagrihim
SELENE@lizethselene · TT 2.1M · 11.0% eng.canto actuó bailo y hago lo q sea mientras sea divertido mua
Alfonso Waithsman@alfonsowaithsman · TT 1M · 2.8% eng.Celebrity makeup artist En Instagram @waithsman
Martha Palazuelos@marthapalazuelosg · TT 805K · 3.5% eng.Cln📍 MakeUp Artist🌈✨ 🎀Citas: Colab
Santis@santisgarcia · TT 2.1M · 2.0% eng.makeup, beauty 🌟 te doy tips, reseñas y chisme ✉️
✨yos makeup✨@yosmakeup · TT 1.8M · 1.0% eng.✨Yos✨
🦋🦍makeup chaphiisz🦍🦋@chaphiisz_makeup · TT 1.7M · 1.4% eng.Canal de YouTube verdadero 👇🏼👇🏼
Alondra Godoy@alondragodoymakeup · TT 490K · 2.9% eng.💄 Makeup Artist 🌴 Puerto Vallarta FB. Alondra Godoy Makeup
jasonbraun_artist@jasonbraun_artist · TT 482K · 1.4% eng.Beauty Content Creator Makeup Artist México 🇲🇽
AndresLugoMUA@andreslugomua · TT 1.2M · 2.2% eng.✨ Nunca dejes de Brillar ✨ Maquillador, Beauty Vlogger Mx, MakeUp Trainer 🇲🇽
yexalen@yexys · TT 434K · 19.3% eng.intento de makeup artist youtube: yexys
sofia araujo@sofia_araujom · TT 1.2M · 3.6% eng.me+makeup🎀 Sígueme en mi insta👉🏼 💖 makeupbysofia_a
💋🌟shapu_BEAUTY🌟💋@shapubeauty · TT 1.2M · 3.8% eng.⭐️CONTACTO: ⭐️ Makeup y diversión. Somos las ✨Estrelladas✨ ⭐️💋brillamos aún cuando nadie ve 💋⭐️
Ilse Torres@ilsetorres1 · TT 1.2M · 1.3% eng.Comunicación KOSMETICS-PG29R9 makeup, fashion, singer, modelo
Makeup by Alexa Eme💋@makeupbyalexaeme · TT 395K · 0.2% eng.🎨💄Makeup artist💄🎨 Leon, Gto 🦁 Sígueme en mis redes Facebook, Instagram y YouTube.
Maria Castañeda@mariaacastaneda · TT 1.1M · 7.7% eng.GRWM, makeup, lifestyle 🌿 ig: mariaacastaneda
Monserratj rome@monserratjrome · TT 363K · 0.6% eng.💄Makeup Artist & Fashion Beauty Creator Tutoriales/Artistic Makeup/Fshion/Hauls ✨Sígueme en Instagram @thecanalmon
DANIELA :))@dany.gutierrez · TT 907K · 1.7% eng.MX. mucho amor && buenas vibras vlogs, makeup, tips...<3
Monse Talam@monsetalam · TT 785K · 1.6% eng.Mx🇲🇽/MAKEUP EDUCATOR👩🏻🏫💄/BEAUTY CONTENT CREATOR 📹
FLORENCIA@florencia.lof · TT 246K · 4.7% eng.Beauty Editor & Makeup Artist Sígueme en ig para más @florencia.lof
Dolly🌸🧸🤍@bethdelil · TT 681K · 54.6% eng.Girl encontrada.•✨🍓💗 : Makeup💄🌸 Ig: beth_delil✨
Elshrekguapo@usielguillermo · TT 242K · 6.2% eng.23 años Makeup Artist 🤡 Instagram: usiel_guille México Sinaloa
Airam Lobo@airamlobo · TT 235K · 3.1% eng.Beauty blogger and Makeup artist🧚🏻
Jaz Venegas@jazzvenegas · TT 657K · 7.3% eng.💗makeup lover | mexicana 💗 Email:
Chaphiisz mua@chaphiisz.mua · TT 365K · 2.3% eng.Cuenta de YouTube 👇🏼👇🏼👇🏼 Chaphiisz makeup
Sophie Tovar@sophietovarf · TT 605K · 3.7% eng.Tu makeup bestie ⟡ mx ⚲ contact:
Alondra Amezcua@_amezcua_ · TT 210K · 1.8% eng.Mexican makeup Artist 🇲🇽 📍 Vancouver, Can PR:
Kinita oficial@kinitaoficial · TT 206K · 3.5% eng.Instagram:@kinitaoficial Payasa:@Los Arlekines 🤹 Makeup artist 🎨 Enfermera👩⚕️ Contrataciones📲 (NO ES MI NÚM)solo llamadas
Jonathan Camacho@jonathancaamacho · TT 192K · 3.4% eng.MAKEUP ARTIST 24 años Instagram: @jonathancaamacho Mazatlán, Sinaloa 🏝
Thalía barajas@thaliabarajasmakeup · TT 188K · 6.8% eng.✨✨Makeup artist✨✨ cln México Nos encanta resaltar la belleza 💄 📲+
Makeup Pau Garduño@makeup.pau.g · TT 181K · 0.7% eng.Makeup artist 🎨🖌 Mexicana 🇲🇽🌹 ¿190k?🩷 No spam de likes 🚫 Instagram📷 makeup_pau.g
Nay Castillo@naymakeup.01 · TT 180K · 1.7% eng.Makeup Artist ✨N a y M a k e u p✨
Anina@annaisavo · TT 466K · 4.9% eng.✨Anina✨ Amo el makeup, a los gatitos, y decorar mi casita 🍰✨🎀
Nicole da Costa@thebeautyflush · TT 163K · 5.1% eng.Makeup Artist Más contenido de belleza, tutoriales y tips en IG @thebeautyflush
Itzel Lastra@lastrasmakeup · TT 161K · 2.2% eng.Makeup Artist & Educadora 👩🏻🏫 Enseñó técnica real para maquillistas i️ INFO SOLO WHATSAPP +52 Citas en📍Cul, Sin. ✨IG: lastrasmakeup
sofff⭐️@sofialopezbe · TT 444K · 2.6% eng.actress • fashion • makeup ⭐️ my insta & yt are pretty cool...
Riotgirlzz@riotgirlzz · TT 408K · 38.6% eng.messy makeup lvr 🦖 Beauty in the clowns, the goths, and the unusual
Zayra Mty 🦋@zayramonterrey · TT 405K · 2.0% eng.Yo ❤️ MTY Shopping en mty Makeup , Relaciones ❤️ Sígueme en ig
Michelle Márquez@mich.marqz · TT 366K · 4.2% eng.Te deseo lo que me deseas 🫶 Grwm | Vlogs | Makeup 🎀 Instagram: mich.marqz 🤍
Shannon Leeman@shannon_leeman · TT 360K · 6.4% eng.Básicamente: Matcha, gatos, outfits, libros, makeup, journaling y skincare.
Lizconb🍒@lizbethconb · TT 310K · 1.0% eng.Cosplayer & Makeup art 🔥 -Cherry boom 🍒 -Bloqueo spam de likes! 🚫
Maryfer@maryfergtzg · TT 308K · 1.0% eng.Skincare & Makeup COLAB PR 👉🏻 DM (por IG)
Estefani.mar@estefani.mar · TT 306K · 7.7% eng.Makeup, outfits and talks🍸 PR/ Collabs IG: estefaniimar
yayita_yayis2024@yayita_yayis2024 · TT 299K · 3.4% eng.Morenita que le gusta el Makeup ✨ ✨link para pestañas✨ 🏳️🌈
Nany Treviño@nany_trevi · TT 296K · 2.3% eng.ANIME/ MAKEUP/ COSPLAY 💖 SPAM DE LIKES= BLOCKED ✉️
Elena Miranda@elenaa.makeup1 · TT 239K · 2.1% eng.Tu maquillista de Hermosillo Sonora🌵❤️ Ig: @elenaa.makeup
🦋 RoxxyPom 🦄@roxxypom · TT 234K · 0.5% eng.Aquí amamos los maquillajes de payaso y brillar Makeup - Comedia
Isela Makeup@iselamakeup83 · TT 233K · 1.6% eng.🦋SIGANME EN Mi PÁGINA DE FACEBOOK 🦋 https://m.facebook.com/Isela-makeup-10
Dianita Hernandez@dianitahernandez · TT 78K · 1.0% eng.Mexicana 🇲🇽 IG. dianphdz ✨ Pole dancer🤸♀️ , makeup artist💄, accountant🤓 KOSMETICS-KZCELI
Liz Mendoza@lizmendozamua · TT 76K · 2.4% eng.💄Makeup artist 💄 IG: @Lizmendoza.MUA Cd Madero Tamaulipas
Pau Lara@paulara.so · TT 208K · 3.1% eng.🇲🇽 Ig:paulara.so paulara.makeup
Alexa Domínguez@alexadominn · TT 203K · 2.1% eng.Mexicana🇲🇽 COLAB DM (Vlogs+makeup)
Luna Valentina@lunabeautymakeup · TT 189K · 2.1% eng.Sígueme en Instagram: lunabeautymakeupp Ahí subo pictorial de todos mis makeup❤️
Jessi@jessisuar · TT 186K · 11.7% eng.Fashion | makeup | lifestyle
Klaret@klareettt · TT 185K · 11.8% eng.BEAUTY ACCOUNT → @Celia Soto Makeup MAIL : IG: @celiasotomakeup
Deva Havok@devahavok · TT 176K · 0.5% eng.Singer/Metal/Goth/Makeup/Magic /Mx 🇲🇽 Bienvenidos al ejército vamp 🦇
Jerkitch@jerkitch · TT 174K · 3.5% eng.TTDEYE Discount Code: Jeryne Cosplayer | Makeup Sfx
Yeri MUA@yerimuaa · TT 30M · 2.1% eng.Escucha De Chava aquí 👇🏻💿🧚♀️💞✨30MMega · bio match 98
2Itati Lopez@itatilopez_ · TT 13M · 1.5% eng.IG: Itati3211 🫧SKINCARE/MAKEUP BRAND LINK BELOW🫧 Management/ Business ONLY Inquiries:13MMega · bio match 97
3Aide Blanco@aide.blanco22 · TT 3.3M · 1.1% eng.💄 Makeup artist 🎭 Comedia + Lifestyle 🎯 Paintball player Colabs:3.3MMega · bio match 100
4Priscilla Grihim@priscillagrihim · TT 1.5M · 3.9% eng.makeup artist instagram: @priscillagrihim1.5MMega · bio match 100
5SELENE@lizethselene · TT 2.1M · 11.0% eng.canto actuó bailo y hago lo q sea mientras sea divertido mua2.1MMega · bio match 98
6Alfonso Waithsman@alfonsowaithsman · TT 1M · 2.8% eng.Celebrity makeup artist En Instagram @waithsman1MMega · bio match 100
7Martha Palazuelos@marthapalazuelosg · TT 805K · 3.5% eng.Cln📍 MakeUp Artist🌈✨ 🎀Citas: Colab805KMacro · bio match 100
8Santis@santisgarcia · TT 2.1M · 2.0% eng.makeup, beauty 🌟 te doy tips, reseñas y chisme ✉️2.1MMega · bio match 97
9✨yos makeup✨@yosmakeup · TT 1.8M · 1.0% eng.✨Yos✨1.8MMega · bio match 97
10🦋🦍makeup chaphiisz🦍🦋@chaphiisz_makeup · TT 1.7M · 1.4% eng.Canal de YouTube verdadero 👇🏼👇🏼1.7MMega · bio match 97
11Alondra Godoy@alondragodoymakeup · TT 490K · 2.9% eng.💄 Makeup Artist 🌴 Puerto Vallarta FB. Alondra Godoy Makeup490KMacro · bio match 100
12jasonbraun_artist@jasonbraun_artist · TT 482K · 1.4% eng.Beauty Content Creator Makeup Artist México 🇲🇽482KMacro · bio match 100
13AndresLugoMUA@andreslugomua · TT 1.2M · 2.2% eng.✨ Nunca dejes de Brillar ✨ Maquillador, Beauty Vlogger Mx, MakeUp Trainer 🇲🇽1.2MMega · bio match 97
14yexalen@yexys · TT 434K · 19.3% eng.intento de makeup artist youtube: yexys434KMacro · bio match 100
15sofia araujo@sofia_araujom · TT 1.2M · 3.6% eng.me+makeup🎀 Sígueme en mi insta👉🏼 💖 makeupbysofia_a1.2MMega · bio match 97
16💋🌟shapu_BEAUTY🌟💋@shapubeauty · TT 1.2M · 3.8% eng.⭐️CONTACTO: ⭐️ Makeup y diversión. Somos las ✨Estrelladas✨ ⭐️💋brillamos aún cuando nadie ve 💋⭐️1.2MMega · bio match 97
17Ilse Torres@ilsetorres1 · TT 1.2M · 1.3% eng.Comunicación KOSMETICS-PG29R9 makeup, fashion, singer, modelo1.2MMega · bio match 97
18Makeup by Alexa Eme💋@makeupbyalexaeme · TT 395K · 0.2% eng.🎨💄Makeup artist💄🎨 Leon, Gto 🦁 Sígueme en mis redes Facebook, Instagram y YouTube.395KMacro · bio match 100
19Maria Castañeda@mariaacastaneda · TT 1.1M · 7.7% eng.GRWM, makeup, lifestyle 🌿 ig: mariaacastaneda1.1MMega · bio match 97
20Monserratj rome@monserratjrome · TT 363K · 0.6% eng.💄Makeup Artist & Fashion Beauty Creator Tutoriales/Artistic Makeup/Fshion/Hauls ✨Sígueme en Instagram @thecanalmon363KMacro · bio match 100
21DANIELA :))@dany.gutierrez · TT 907K · 1.7% eng.MX. mucho amor && buenas vibras vlogs, makeup, tips...<3907KMacro · bio match 97
22Monse Talam@monsetalam · TT 785K · 1.6% eng.Mx🇲🇽/MAKEUP EDUCATOR👩🏻🏫💄/BEAUTY CONTENT CREATOR 📹785KMacro · bio match 97
23FLORENCIA@florencia.lof · TT 246K · 4.7% eng.Beauty Editor & Makeup Artist Sígueme en ig para más @florencia.lof246KMid · bio match 100
24Dolly🌸🧸🤍@bethdelil · TT 681K · 54.6% eng.Girl encontrada.•✨🍓💗 : Makeup💄🌸 Ig: beth_delil✨681KMacro · bio match 97
25Elshrekguapo@usielguillermo · TT 242K · 6.2% eng.23 años Makeup Artist 🤡 Instagram: usiel_guille México Sinaloa242KMid · bio match 100
26Airam Lobo@airamlobo · TT 235K · 3.1% eng.Beauty blogger and Makeup artist🧚🏻235KMid · bio match 100
27Jaz Venegas@jazzvenegas · TT 657K · 7.3% eng.💗makeup lover | mexicana 💗 Email:657KMacro · bio match 97
28Chaphiisz mua@chaphiisz.mua · TT 365K · 2.3% eng.Cuenta de YouTube 👇🏼👇🏼👇🏼 Chaphiisz makeup365KMacro · bio match 98
29Sophie Tovar@sophietovarf · TT 605K · 3.7% eng.Tu makeup bestie ⟡ mx ⚲ contact:605KMacro · bio match 97
30Alondra Amezcua@_amezcua_ · TT 210K · 1.8% eng.Mexican makeup Artist 🇲🇽 📍 Vancouver, Can PR:210KMid · bio match 100
31Kinita oficial@kinitaoficial · TT 206K · 3.5% eng.Instagram:@kinitaoficial Payasa:@Los Arlekines 🤹 Makeup artist 🎨 Enfermera👩⚕️ Contrataciones📲 (NO ES MI NÚM)solo llamadas206KMid · bio match 100
32Jonathan Camacho@jonathancaamacho · TT 192K · 3.4% eng.MAKEUP ARTIST 24 años Instagram: @jonathancaamacho Mazatlán, Sinaloa 🏝192KMid · bio match 100
33Thalía barajas@thaliabarajasmakeup · TT 188K · 6.8% eng.✨✨Makeup artist✨✨ cln México Nos encanta resaltar la belleza 💄 📲+188KMid · bio match 100
34Makeup Pau Garduño@makeup.pau.g · TT 181K · 0.7% eng.Makeup artist 🎨🖌 Mexicana 🇲🇽🌹 ¿190k?🩷 No spam de likes 🚫 Instagram📷 makeup_pau.g181KMid · bio match 100
35Nay Castillo@naymakeup.01 · TT 180K · 1.7% eng.Makeup Artist ✨N a y M a k e u p✨180KMid · bio match 100
36Anina@annaisavo · TT 466K · 4.9% eng.✨Anina✨ Amo el makeup, a los gatitos, y decorar mi casita 🍰✨🎀466KMacro · bio match 97
37Nicole da Costa@thebeautyflush · TT 163K · 5.1% eng.Makeup Artist Más contenido de belleza, tutoriales y tips en IG @thebeautyflush163KMid · bio match 100
38Itzel Lastra@lastrasmakeup · TT 161K · 2.2% eng.Makeup Artist & Educadora 👩🏻🏫 Enseñó técnica real para maquillistas i️ INFO SOLO WHATSAPP +52 Citas en📍Cul, Sin. ✨IG: lastrasmakeup161KMid · bio match 100
39sofff⭐️@sofialopezbe · TT 444K · 2.6% eng.actress • fashion • makeup ⭐️ my insta & yt are pretty cool...444KMacro · bio match 97
40Riotgirlzz@riotgirlzz · TT 408K · 38.6% eng.messy makeup lvr 🦖 Beauty in the clowns, the goths, and the unusual408KMacro · bio match 97
41Zayra Mty 🦋@zayramonterrey · TT 405K · 2.0% eng.Yo ❤️ MTY Shopping en mty Makeup , Relaciones ❤️ Sígueme en ig405KMacro · bio match 97
42Michelle Márquez@mich.marqz · TT 366K · 4.2% eng.Te deseo lo que me deseas 🫶 Grwm | Vlogs | Makeup 🎀 Instagram: mich.marqz 🤍366KMacro · bio match 97
43Shannon Leeman@shannon_leeman · TT 360K · 6.4% eng.Básicamente: Matcha, gatos, outfits, libros, makeup, journaling y skincare.360KMacro · bio match 97
44Lizconb🍒@lizbethconb · TT 310K · 1.0% eng.Cosplayer & Makeup art 🔥 -Cherry boom 🍒 -Bloqueo spam de likes! 🚫310KMacro · bio match 97
45Maryfer@maryfergtzg · TT 308K · 1.0% eng.Skincare & Makeup COLAB PR 👉🏻 DM (por IG)308KMacro · bio match 97
46Estefani.mar@estefani.mar · TT 306K · 7.7% eng.Makeup, outfits and talks🍸 PR/ Collabs IG: estefaniimar306KMacro · bio match 97
47yayita_yayis2024@yayita_yayis2024 · TT 299K · 3.4% eng.Morenita que le gusta el Makeup ✨ ✨link para pestañas✨ 🏳️🌈299KMacro · bio match 97
48Nany Treviño@nany_trevi · TT 296K · 2.3% eng.ANIME/ MAKEUP/ COSPLAY 💖 SPAM DE LIKES= BLOCKED ✉️296KMacro · bio match 97
49Elena Miranda@elenaa.makeup1 · TT 239K · 2.1% eng.Tu maquillista de Hermosillo Sonora🌵❤️ Ig: @elenaa.makeup239KMid · bio match 97
50🦋 RoxxyPom 🦄@roxxypom · TT 234K · 0.5% eng.Aquí amamos los maquillajes de payaso y brillar Makeup - Comedia234KMid · bio match 97
51Isela Makeup@iselamakeup83 · TT 233K · 1.6% eng.🦋SIGANME EN Mi PÁGINA DE FACEBOOK 🦋 https://m.facebook.com/Isela-makeup-10233KMid · bio match 97
52Dianita Hernandez@dianitahernandez · TT 78K · 1.0% eng.Mexicana 🇲🇽 IG. dianphdz ✨ Pole dancer🤸♀️ , makeup artist💄, accountant🤓 KOSMETICS-KZCELI78KMid · bio match 100
53Liz Mendoza@lizmendozamua · TT 76K · 2.4% eng.💄Makeup artist 💄 IG: @Lizmendoza.MUA Cd Madero Tamaulipas76KMid · bio match 100
54Pau Lara@paulara.so · TT 208K · 3.1% eng.🇲🇽 Ig:paulara.so paulara.makeup208KMid · bio match 97
55Alexa Domínguez@alexadominn · TT 203K · 2.1% eng.Mexicana🇲🇽 COLAB DM (Vlogs+makeup)203KMid · bio match 97
56Luna Valentina@lunabeautymakeup · TT 189K · 2.1% eng.Sígueme en Instagram: lunabeautymakeupp Ahí subo pictorial de todos mis makeup❤️189KMid · bio match 97
57Jessi@jessisuar · TT 186K · 11.7% eng.Fashion | makeup | lifestyle186KMid · bio match 97
58Klaret@klareettt · TT 185K · 11.8% eng.BEAUTY ACCOUNT → @Celia Soto Makeup MAIL : IG: @celiasotomakeup185KMid · bio match 97
59Deva Havok@devahavok · TT 176K · 0.5% eng.Singer/Metal/Goth/Makeup/Magic /Mx 🇲🇽 Bienvenidos al ejército vamp 🦇176KMid · bio match 97
60Jerkitch@jerkitch · TT 174K · 3.5% eng.TTDEYE Discount Code: Jeryne Cosplayer | Makeup Sfx174KMid · bio match 97
How this list is built
This influencer list is a slice of the Indecent Media creator database. We track 71 profiles for Beauty Influencers in Mexico on TikTok. This page lists 60 of them: the strongest matches, capped at 60. The bio has to state every topic in the title, and the order is 62% that match and 38% follower score. Follower score is the average of the Instagram and TikTok counts on file. A missing count is not estimated. Nothing here is hand-picked, and a place on the list is not a recommendation. Instagram figures come from a public catalogue fetched around July 2026. TikTok figures come from the Tikfly top-KOL snapshot dated 18 March 2026. The pages are free to read. Email addresses from bios are not published.
This ranking and the wider list
| Measure | On this page | Matching profiles |
|---|---|---|
| Profiles | 60 | 71 match. This page publishes the strongest 60. |
| Median follower score | 0 | Median of the published ranking |
| Highest follower score | 30M | 30M |
Frequently asked questions
How many Beauty Influencers in Mexico on TikTok are in this database?
71 public profiles match this list in the creator database. This page publishes 60.
What is a typical follower count for Beauty Influencers in Mexico on TikTok?
The median follower score on this ranking is 364K. The largest on the page is 30M. Of the 60 on this page, 23 mid (50,000 to 249,999), 23 macro (250,000 to 999,999), 14 mega (1,000,000 or more).
Who has the most followers on this page?
Yeri MUA (@yerimuaa) has the highest follower score on this page at 30M, and ranks first. Follower count is not a recommendation.
Where are these Beauty Influencers in Mexico on TikTok based?
Of the 60 profiles on this page, 60 in Mexico. Region is the public account location or a place named in the bio, not where the audience lives.
Are these profiles on Instagram, TikTok, or both?
0 of the 60 profiles have an Instagram follower count on file, and 60 have a TikTok count. 0 have both. A missing count is left blank rather than estimated.
How is this influencer list ranked?
Rank score is 0.62 × bio match + 0.38 × reach. Bio match counts only when the creator's own bio states every topic the list requires. Reach is log10(follower score + 10) divided by the same figure for the largest score in the index. Follower score is the average of the Instagram and TikTok counts on file. There is no engagement rate in this ranking. The method is on the methodology page.