Who are the top Mid Influencers in Brazil?
This page ranks 60 Mid Influencers in Brazil. Hevellin Ester (@esterhevellin) is first. The creator database tracks 227 matching profiles and publishes the strongest 60.
18+ influencer database · updated 31 Oct 2026
Top Mid Influencers in Brazil
60 Mid Influencers in Brazil are published here, chosen from 227 matching profiles in this influencer database, from 186K to 247K follower score. The order is 62% bio match and 38% reach, not a hand-picked shortlist. First is Hevellin Ester (@esterhevellin). Last updated 31 Oct 2026.
60Ranked on this page
227Matching profiles
208KMedian follower score
31 Oct 2026Last updated
Size, platform, and place each open that combination. They do not filter this list down to empty. A profile is included only when the bio states every tag. The order is 62% bio match and 38% reach, unless you sort by followers.
1
Hevellin Ester@esterhevellin · TT 247K · 1.2% eng.Modelo | Fitness | Fashion lover 💫
Rani Deusdará@rani.deusdara · TT 247K · 6.4% eng.+ ̊✧ . ̊ fashion content + ̊✧ . ̊ contato:
Estela Newbold@estelanewbold · TT 244K · 4.1% eng.Hair care • Beauty • Fashion 💋 Founder @Stel Kaster
Laura García 🇻🇪🇧🇷@lauragarciamua · TT 242K · 1.4% eng.Actriz del makeup✨ Beautycontent Bra🇧🇷VEN 🇻🇪
Arlequina de Olinda@arlequinadeolindaoficial · TT 241K · 0.1% eng.Trabalho com eventos, decorações e cosplay da Arlequina em Recife e Olinda .🥰🤩
By Thyla Rolim@bythylarolim · TT 239K · 6.7% eng.⭐️ Humor, fitness e maternidade. CUPOM: 'THYLA' EM TODAS:
Beatriz Casali@abeatrizcasali · TT 237K · 6.1% eng.✨ Fashion • Beauty • Inclusão
Lívia Maia | UCG@liviamaia.ofc · TT 235K · 0.6% eng.Creator -TikTok Shop Maquiagem | Skincare | Cabelos Moda | Beleza | Fitness ❤️🌼🌟
A💋@anvxss · TT 230K · 3.0% eng.@anvxss ⋆ ̇⟡ Fashion, Beauty & Lifestyle | Clean Baddie {Luz led Shoppe BQL-MPA-DAW}
Karolaine Grossi@karolainegrossi · TT 229K · 3.2% eng.🤳🏼 influencer 👗 looks | 🏋🏻♀️ fitness 🇧🇷 mineira @karolainegrossi
Isa@isasilveiramkp · TT 228K · 3.8% eng.Meu mundo colorido 🌈🧚🏻♀️ Makeup, Skin Care & looks ✨💫⭐️ Maquiagem é minha forma de expressão 💋💄 Collab 🌟
moodswingz@moodswingz · TT 228K · 2.5% eng.victoria rs/brazil COSPLAY,DOLLS,BELEZA/MODA hoyocreator app ft: @vicbica
marmitas fitness surreal@isabeliacosta1 · TT 225K · 4.8% eng.🔥 Transforme seu corpo sem dieta maluca 🥗 Marmitas fitness equilibradas 💚 Saúde + praticidade no seu dia 🚀 Comece hoje 👇 Clique no lin…
Ricardo Oliveira@fitricky_ · TT 225K · 3.4% eng.Seu amigo fitness que te ajuda a ser saudável 🙏 📚 Pós em Metabolismo e Fisiologia (USP) Nutrição 8/8 📕
Sâmia Anjos ✨@samiaanjos · TT 224K · 2.6% eng.Te incentivo a cuidar melhor de você 💗 •Vida fitness •Dicas de beleza • Conversa fiada Rede vizinha. Link abaixo. ⬇️
Thiago@thiagotiktok837 · TT 222K · 28.1% eng.027 | fashion comment • odeio tudo 🫶🏽• 17 :
timemarking@timemarking · TT 221K · 32.6% eng.Fashion,Time, Glambots & Red carpet
alice pix 🌸@alicepixxx · TT 221K · 11.2% eng.✨️ routine | 👗 grwm | 🍓 food | 💻 work
jessi@jeehoffmann · TT 220K · 2.7% eng.fashion content 🇧🇷
_mariaclarinh4@_mariaclarinh4 · TT 218K · 91.0% eng.Penteados | Makeup 💋✨
Manu Esteves@manu.estevesss · TT 218K · 23.0% eng.Beauty | Fitness | Lifestyle
Kyrllyan Pinati@kyrllyanpinati · TT 218K · 0.9% eng.Maquiagem Makeup Lifestyle perfil de maquiagem e vida cotidiana.
Laís cogumelita 🍄@dearlaissv · TT 216K · 5.0% eng.Dear Laís 🧚♂️ ♡sou arte e artista♡ fashion | art | beauty compre pelo site👇🏻
Dani@danielle.soaressilva · TT 215K · 0.4% eng.Ig @danniele.soares Garimpando looks & achadinhos fitness 💕🏋🏽♀️ ✨ Founder @MB
Gabriela Bez@gabrielarochabez · TT 215K · 0.7% eng.Uma rotina saudável com equilíbrio | yoga | wellness | lifestyle 🤍 @gabrielabez
Richard Biglia@richardbiglia · TT 213K · 3.7% eng.💪🏼 Fitness and Nutrition coach helping the 🏳️🌈GAYS to lean out without anxiety. 🌶️For your custom coaching plan to feel SEXY tap the…
Gym Bodybuilders@gym.bodybuilders · TT 212K · 4.3% eng.🎧Song/Paid Promo (DM)🎧 🔱Gym Videos 🔱 🔥Follow me🔥 👇Join Boo Community👇
Lari Ribeiro@larissaorib · TT 212K · 4.1% eng.I talk about beauty, fashion, books & travel 💋 Links:
Iasmin 🌷 | GRWM & Beauty@iasminn_ester · TT 209K🎀 Beleza real para crespas 4C 💄 GRWM, unhas & skincare acessível Dicas simples pra você se sentir linda
Leone@jooleone · TT 208K · 11.2% eng.Lifestyle | Fitness | Vlogs
Millena Rocha@eumillenarocha · TT 207K · 19.5% eng.fashion • lifestyle • beauty Meu insta: @eumillenarocha
samaramarinho@samaramarinho · TT 207K · 0.7% eng.Insta: SamaramarinhoV ✨Beleza, Grwm+ 🗺️ RJ 🐼
Caroline Tamioso@carolinetamioso · TT 206K · 1.4% eng.👑 MISS BRASOL CURVY BWW 2024 Modelo Plus Size 💥 25✨ Insta @caah.tamioso
Brendinhaa:)@brendinhaa_santana · TT 205K · 8.8% eng.Oie stalker 👀 lifestyle • beauty • gym
Carol Megume@carolmegume · TT 205K · 9.2% eng.lifestyle • maternity • gym • fashion
O miozin@antoniomacielnascimento · TT 204K · 3.0% eng.💼 Porteiro | Prefeitura 🏃♂️ Fitness & saúde 🎯 Foco, disciplina e constância 📈 Evoluindo todos os dias
iolanda_carvalho@iolanda_carvalhoofc · TT 204K · 15.6% eng.VT LATAM CREW - Season 1' skincare k-Beauty Yesstyle influencer
☾𖤓Anne Karoline☾𖤓@annekcondez · TT 203K · 7.0% eng.𓇼 ⋆. ̊ 𓆉 𓆝 𓆡⋆. ̊ 𓇼 makeup +haircare+looks + selfcare | Ig: annekcondez ⊹+ ̊‧(‿+୨ᰔ୧+‿(‧ ̊+⊹
dudaschu@dudaschusterr · TT 202K · 2.0% eng.SP | CWB Beauty | Wellness| Fashion | Lifestyle
Na RelaSam@narelasam · TT 201K · 22.0% eng.“Os dispostos se atraem” Cria & Playboy :
stheraposinha_@stheraposinha_ · TT 201K · 2.6% eng.Insta @stheraposinha Makeup/ trends / tutoriais UGC creator Brazilian 🇧🇷
VALENTINA ARCHER@valentinaarcher · TT 200K · 6.6% eng.rotina saudável & treinos & fashion aqui tem de tudo, essa é a minha vida 💛🤣
daily_estefany@daily_estefany · TT 198K · 34.6% eng.gym + rotina + self love 🩶 cada dia um passo mais perto da minha melhor versão 🌸 Para meninas 🌹
Joyce Fernanda ✨@joycefernanda.02 · TT 196K · 3.5% eng.SP @ Grwm | vlogs | comprinhas 💋
Ana Laura Batista@ana_laurabs · TT 196K · 6.3% eng.Fashion & lifestyle ✨ Instagram: @ana_laurab
Let Diógenes@let_diogenes · TT 195K · 2.1% eng.✨ looks | lifestyle ✨ segue na rede vizinha 💐 you’re my fashion friend jobs👇🏻
ray_lly.112@ray_lly.112 · TT 195K · 23.6% eng.meu kwai oficial é Ray_lly.112oficial vão lá me sigam na rede vizinha, Instagram @ray_lly.113, sejam baddies dominantes🧟♀️
Juli4 né?@juli4_4lvess · TT 194K · 2.2% eng.🧿 PERFIL Makeup Artística! 🎨❤️
ElitteGirls✔️@byelittegirls · TT 194K · 1.6% eng.MODEL'S Fashion Beauty @TheShoott✔️ 🇺🇲🌎🇧🇷
Ana Negri@anacnegri · TT 192K · 6.1% eng.RAMONA DINA 🏷️Growth: ANANEGRI Faço medicina, Ed física e gracinha na internet Atleta bikini
Midiã Flausino@midiafhcc · TT 192K · 0.2% eng.Principal conteúdo 👉🏻 estilo de vida fitness 👈🏻 produtos do TikTokshop 👛 na minha vitrine, passe e de uma olhadinha 😻😉
Letícia Lausmann@leticialausmann · TT 191K · 1.0% eng.Tarot • Dança • Lifestyle • GRWM Vem 200 MILLLL! 🩷
Roxyvel@rubyxroxy_ · TT 190K · 8.3% eng.🩵 makeup hack 🩵 ✨ Roxy ✨ :
Lazz MedFit@lazzfitmed · TT 190K · 13.5% eng.Comece AGORA a sua Transformação Fitness Baseada em Evidências! 👇🏻
yas ★@yasspaiva · TT 189K · 11.2% eng.beleza | vlogs | lifestyle & grwm ig: yaspaiiva_
Natalia Brisolla@natibrisolla · TT 189K · 6.4% eng.Fashion updates ✨ FIT - fashion business grad
Gabriel Maia@o_gabrielmaia · TT 188K · 1.4% eng.Gaúcho/empresário/fitness
🎀@gatagarota047 · TT 186KFree soul 🧸 Girl of God's eyes 🎀 Gym cat prototype...
Taylor Hudson@taylortayhh · TT 186K · 2.6% eng.makeup, beauty faves & a little everyday chaos 🧚🏻♀️
Karolina Viana@karvianaa · TT 186K · 11.9% eng.🌸✨🤍🎀🛍️ cabelo | grwm | beleza Link da progressiva👇🏻
Hevellin Ester@esterhevellin · TT 247K · 1.2% eng.Modelo | Fitness | Fashion lover 💫247KMid · bio match 100
2Rani Deusdará@rani.deusdara · TT 247K · 6.4% eng.+ ̊✧ . ̊ fashion content + ̊✧ . ̊ contato:247KMid · bio match 100
3Estela Newbold@estelanewbold · TT 244K · 4.1% eng.Hair care • Beauty • Fashion 💋 Founder @Stel Kaster244KMid · bio match 100
4Laura García 🇻🇪🇧🇷@lauragarciamua · TT 242K · 1.4% eng.Actriz del makeup✨ Beautycontent Bra🇧🇷VEN 🇻🇪242KMid · bio match 100
5Arlequina de Olinda@arlequinadeolindaoficial · TT 241K · 0.1% eng.Trabalho com eventos, decorações e cosplay da Arlequina em Recife e Olinda .🥰🤩241KMid · bio match 100
6By Thyla Rolim@bythylarolim · TT 239K · 6.7% eng.⭐️ Humor, fitness e maternidade. CUPOM: 'THYLA' EM TODAS:239KMid · bio match 100
7Beatriz Casali@abeatrizcasali · TT 237K · 6.1% eng.✨ Fashion • Beauty • Inclusão237KMid · bio match 100
8Lívia Maia | UCG@liviamaia.ofc · TT 235K · 0.6% eng.Creator -TikTok Shop Maquiagem | Skincare | Cabelos Moda | Beleza | Fitness ❤️🌼🌟235KMid · bio match 100
9A💋@anvxss · TT 230K · 3.0% eng.@anvxss ⋆ ̇⟡ Fashion, Beauty & Lifestyle | Clean Baddie {Luz led Shoppe BQL-MPA-DAW}230KMid · bio match 100
10Karolaine Grossi@karolainegrossi · TT 229K · 3.2% eng.🤳🏼 influencer 👗 looks | 🏋🏻♀️ fitness 🇧🇷 mineira @karolainegrossi229KMid · bio match 100
11Isa@isasilveiramkp · TT 228K · 3.8% eng.Meu mundo colorido 🌈🧚🏻♀️ Makeup, Skin Care & looks ✨💫⭐️ Maquiagem é minha forma de expressão 💋💄 Collab 🌟228KMid · bio match 100
12moodswingz@moodswingz · TT 228K · 2.5% eng.victoria rs/brazil COSPLAY,DOLLS,BELEZA/MODA hoyocreator app ft: @vicbica228KMid · bio match 100
13marmitas fitness surreal@isabeliacosta1 · TT 225K · 4.8% eng.🔥 Transforme seu corpo sem dieta maluca 🥗 Marmitas fitness equilibradas 💚 Saúde + praticidade no seu dia 🚀 Comece hoje 👇 Clique no lin…225KMid · bio match 100
14Ricardo Oliveira@fitricky_ · TT 225K · 3.4% eng.Seu amigo fitness que te ajuda a ser saudável 🙏 📚 Pós em Metabolismo e Fisiologia (USP) Nutrição 8/8 📕225KMid · bio match 100
15Sâmia Anjos ✨@samiaanjos · TT 224K · 2.6% eng.Te incentivo a cuidar melhor de você 💗 •Vida fitness •Dicas de beleza • Conversa fiada Rede vizinha. Link abaixo. ⬇️224KMid · bio match 100
16Thiago@thiagotiktok837 · TT 222K · 28.1% eng.027 | fashion comment • odeio tudo 🫶🏽• 17 :222KMid · bio match 100
17timemarking@timemarking · TT 221K · 32.6% eng.Fashion,Time, Glambots & Red carpet221KMid · bio match 100
18alice pix 🌸@alicepixxx · TT 221K · 11.2% eng.✨️ routine | 👗 grwm | 🍓 food | 💻 work221KMid · bio match 100
19jessi@jeehoffmann · TT 220K · 2.7% eng.fashion content 🇧🇷220KMid · bio match 100
20_mariaclarinh4@_mariaclarinh4 · TT 218K · 91.0% eng.Penteados | Makeup 💋✨218KMid · bio match 100
21Manu Esteves@manu.estevesss · TT 218K · 23.0% eng.Beauty | Fitness | Lifestyle218KMid · bio match 100
22Kyrllyan Pinati@kyrllyanpinati · TT 218K · 0.9% eng.Maquiagem Makeup Lifestyle perfil de maquiagem e vida cotidiana.218KMid · bio match 100
23Laís cogumelita 🍄@dearlaissv · TT 216K · 5.0% eng.Dear Laís 🧚♂️ ♡sou arte e artista♡ fashion | art | beauty compre pelo site👇🏻216KMid · bio match 100
24Dani@danielle.soaressilva · TT 215K · 0.4% eng.Ig @danniele.soares Garimpando looks & achadinhos fitness 💕🏋🏽♀️ ✨ Founder @MB215KMid · bio match 100
25Gabriela Bez@gabrielarochabez · TT 215K · 0.7% eng.Uma rotina saudável com equilíbrio | yoga | wellness | lifestyle 🤍 @gabrielabez215KMid · bio match 100
26Richard Biglia@richardbiglia · TT 213K · 3.7% eng.💪🏼 Fitness and Nutrition coach helping the 🏳️🌈GAYS to lean out without anxiety. 🌶️For your custom coaching plan to feel SEXY tap the…213KMid · bio match 100
27Gym Bodybuilders@gym.bodybuilders · TT 212K · 4.3% eng.🎧Song/Paid Promo (DM)🎧 🔱Gym Videos 🔱 🔥Follow me🔥 👇Join Boo Community👇212KMid · bio match 100
28Lari Ribeiro@larissaorib · TT 212K · 4.1% eng.I talk about beauty, fashion, books & travel 💋 Links:212KMid · bio match 100
29Iasmin 🌷 | GRWM & Beauty@iasminn_ester · TT 209K🎀 Beleza real para crespas 4C 💄 GRWM, unhas & skincare acessível Dicas simples pra você se sentir linda209KMid · bio match 100
30Leone@jooleone · TT 208K · 11.2% eng.Lifestyle | Fitness | Vlogs208KMid · bio match 100
31Millena Rocha@eumillenarocha · TT 207K · 19.5% eng.fashion • lifestyle • beauty Meu insta: @eumillenarocha207KMid · bio match 100
32samaramarinho@samaramarinho · TT 207K · 0.7% eng.Insta: SamaramarinhoV ✨Beleza, Grwm+ 🗺️ RJ 🐼207KMid · bio match 100
33Caroline Tamioso@carolinetamioso · TT 206K · 1.4% eng.👑 MISS BRASOL CURVY BWW 2024 Modelo Plus Size 💥 25✨ Insta @caah.tamioso206KMid · bio match 100
34Brendinhaa:)@brendinhaa_santana · TT 205K · 8.8% eng.Oie stalker 👀 lifestyle • beauty • gym205KMid · bio match 100
35Carol Megume@carolmegume · TT 205K · 9.2% eng.lifestyle • maternity • gym • fashion205KMid · bio match 100
36O miozin@antoniomacielnascimento · TT 204K · 3.0% eng.💼 Porteiro | Prefeitura 🏃♂️ Fitness & saúde 🎯 Foco, disciplina e constância 📈 Evoluindo todos os dias204KMid · bio match 100
37iolanda_carvalho@iolanda_carvalhoofc · TT 204K · 15.6% eng.VT LATAM CREW - Season 1' skincare k-Beauty Yesstyle influencer204KMid · bio match 100
38☾𖤓Anne Karoline☾𖤓@annekcondez · TT 203K · 7.0% eng.𓇼 ⋆. ̊ 𓆉 𓆝 𓆡⋆. ̊ 𓇼 makeup +haircare+looks + selfcare | Ig: annekcondez ⊹+ ̊‧(‿+୨ᰔ୧+‿(‧ ̊+⊹203KMid · bio match 100
39dudaschu@dudaschusterr · TT 202K · 2.0% eng.SP | CWB Beauty | Wellness| Fashion | Lifestyle202KMid · bio match 100
40Na RelaSam@narelasam · TT 201K · 22.0% eng.“Os dispostos se atraem” Cria & Playboy :201KMid · bio match 100
41stheraposinha_@stheraposinha_ · TT 201K · 2.6% eng.Insta @stheraposinha Makeup/ trends / tutoriais UGC creator Brazilian 🇧🇷201KMid · bio match 100
42VALENTINA ARCHER@valentinaarcher · TT 200K · 6.6% eng.rotina saudável & treinos & fashion aqui tem de tudo, essa é a minha vida 💛🤣200KMid · bio match 100
43daily_estefany@daily_estefany · TT 198K · 34.6% eng.gym + rotina + self love 🩶 cada dia um passo mais perto da minha melhor versão 🌸 Para meninas 🌹198KMid · bio match 100
44Joyce Fernanda ✨@joycefernanda.02 · TT 196K · 3.5% eng.SP @ Grwm | vlogs | comprinhas 💋196KMid · bio match 100
45Ana Laura Batista@ana_laurabs · TT 196K · 6.3% eng.Fashion & lifestyle ✨ Instagram: @ana_laurab196KMid · bio match 100
46Let Diógenes@let_diogenes · TT 195K · 2.1% eng.✨ looks | lifestyle ✨ segue na rede vizinha 💐 you’re my fashion friend jobs👇🏻195KMid · bio match 100
47ray_lly.112@ray_lly.112 · TT 195K · 23.6% eng.meu kwai oficial é Ray_lly.112oficial vão lá me sigam na rede vizinha, Instagram @ray_lly.113, sejam baddies dominantes🧟♀️195KMid · bio match 100
48Juli4 né?@juli4_4lvess · TT 194K · 2.2% eng.🧿 PERFIL Makeup Artística! 🎨❤️194KMid · bio match 100
49ElitteGirls✔️@byelittegirls · TT 194K · 1.6% eng.MODEL'S Fashion Beauty @TheShoott✔️ 🇺🇲🌎🇧🇷194KMid · bio match 100
50Ana Negri@anacnegri · TT 192K · 6.1% eng.RAMONA DINA 🏷️Growth: ANANEGRI Faço medicina, Ed física e gracinha na internet Atleta bikini192KMid · bio match 100
51Midiã Flausino@midiafhcc · TT 192K · 0.2% eng.Principal conteúdo 👉🏻 estilo de vida fitness 👈🏻 produtos do TikTokshop 👛 na minha vitrine, passe e de uma olhadinha 😻😉192KMid · bio match 100
52Letícia Lausmann@leticialausmann · TT 191K · 1.0% eng.Tarot • Dança • Lifestyle • GRWM Vem 200 MILLLL! 🩷191KMid · bio match 100
53Roxyvel@rubyxroxy_ · TT 190K · 8.3% eng.🩵 makeup hack 🩵 ✨ Roxy ✨ :190KMid · bio match 100
54Lazz MedFit@lazzfitmed · TT 190K · 13.5% eng.Comece AGORA a sua Transformação Fitness Baseada em Evidências! 👇🏻190KMid · bio match 100
55yas ★@yasspaiva · TT 189K · 11.2% eng.beleza | vlogs | lifestyle & grwm ig: yaspaiiva_189KMid · bio match 100
56Natalia Brisolla@natibrisolla · TT 189K · 6.4% eng.Fashion updates ✨ FIT - fashion business grad189KMid · bio match 100
57Gabriel Maia@o_gabrielmaia · TT 188K · 1.4% eng.Gaúcho/empresário/fitness188KMid · bio match 100
58🎀@gatagarota047 · TT 186KFree soul 🧸 Girl of God's eyes 🎀 Gym cat prototype...186KMid · bio match 100
59Taylor Hudson@taylortayhh · TT 186K · 2.6% eng.makeup, beauty faves & a little everyday chaos 🧚🏻♀️186KMid · bio match 100
60Karolina Viana@karvianaa · TT 186K · 11.9% eng.🌸✨🤍🎀🛍️ cabelo | grwm | beleza Link da progressiva👇🏻186KMid · bio match 100
How this list is built
This influencer list is a slice of the Indecent Media creator database. We track 227 profiles for Mid Influencers in Brazil. This page lists 60 of them: the strongest matches, capped at 60. The bio has to state every topic in the title, and the order is 62% that match and 38% follower score. Follower score is the average of the Instagram and TikTok counts on file. A missing count is not estimated. Nothing here is hand-picked, and a place on the list is not a recommendation. Instagram figures come from a public catalogue fetched around July 2026. TikTok figures come from the Tikfly top-KOL snapshot dated 18 March 2026. The pages are free to read. Email addresses from bios are not published.
This ranking and the wider list
| Measure | On this page | Matching profiles |
|---|---|---|
| Profiles | 60 | 227 match. This page publishes the strongest 60. |
| Median follower score | 208K | Median of the published ranking |
| Highest follower score | 247K | 247K |
Download this ranking (CSV). The file has the profiles on this page: name, handle, follower score, and the public profile link. Email addresses are not included.
Frequently asked questions
How many Mid Influencers in Brazil are in this database?
227 public profiles match this list in the creator database. This page publishes 60.
What is a typical follower count for Mid Influencers in Brazil?
The median follower score on this ranking is 208K. The largest on the page is 247K. Of the 60 on this page, 60 mid (50,000 to 249,999).
Who has the most followers on this page?
Hevellin Ester (@esterhevellin) has the highest follower score on this page at 247K, and ranks first. Follower count is not a recommendation.
Where are these Mid Influencers in Brazil based?
Of the 60 profiles on this page, 60 in Brazil. Region is the public account location or a place named in the bio, not where the audience lives.
Are these profiles on Instagram, TikTok, or both?
0 of the 60 profiles have an Instagram follower count on file, and 60 have a TikTok count. 0 have both. A missing count is left blank rather than estimated.
How is this influencer list ranked?
Rank score is 0.62 × bio match + 0.38 × reach. Bio match counts only when the creator's own bio states every topic the list requires. Reach is log10(follower score + 10) divided by the same figure for the largest score in the index. Follower score is the average of the Instagram and TikTok counts on file. There is no engagement rate in this ranking. The method is on the methodology page.