Who are the top Beauty Skincare Influencers on TikTok?
This page ranks 60 Beauty Skincare Influencers on TikTok. Itati Lopez (@itatilopez_) is first. The creator database tracks 336 matching profiles and publishes the strongest 60.
18+ influencer database · updated 31 Oct 2026
Top Beauty Skincare Influencers on TikTok
60 Beauty Skincare Influencers on TikTok are published here, chosen from 336 matching profiles in this influencer database, from 291K to 13M follower score. The order is 62% bio match and 38% reach, not a hand-picked shortlist. First is Itati Lopez (@itatilopez_). Last updated 31 Oct 2026.
60Ranked on this page
336Matching profiles
1.4MMedian follower score
31 Oct 2026Last updated
Size, platform, and place each open that combination. They do not filter this list down to empty. A profile is included only when the bio states every tag. The order is 62% bio match and 38% reach, unless you sort by followers.
1
Itati Lopez@itatilopez_ · TT 13M · 1.5% eng.IG: Itati3211 🫧SKINCARE/MAKEUP BRAND LINK BELOW🫧 Management/ Business ONLY Inquiries:
🦋Tonia Beauty@toniagold2020 · TT 3.6M · 0.5% eng.Beauty creator | Soft Glam | Skincare Rituals God's favorite Jeremiah 29:11🦚 Backup @Kitty_tonia🦋
Pau G. Melo 💖@paulinagmelo · TT 7.3M · 2.6% eng.🎨 Creativity💄 Makeup & Skincare 🌈 LGBTQ+ 🇲🇽🇨🇦
Laura Kool ✨@soylaurakool · TT 6M · 1.2% eng.Beauty - Skincare - Makeup ✨💕 Tampa Bay - Miami, FL📍
isabelleeobrienn@isabelleeobrienn · TT 5.1M · 4.6% eng.chicago makeup/beauty/skincare Businesses Email:
Mila Alawiyah@milaalawiyah · TT 4.9M · 4.1% eng.Beauty • Makeup • Skincare @ALAWIYAHIJAB CP (Fay)
Layallure Skin Care/Makeup@layallure · TT 3.9M · 7.0% eng.Product breakdown on INSTAGRAM ESTHETICIAN Michigan, USA
Naya@naya.mousa · TT 3.6M · 5.8% eng.makeup, beauty and skincare :
Mitsuisen@jannatul_mitsuisen · TT 3.6M · 3.2% eng.Makeup / Skincare / ASMR / Vlog ⬇️Other Socials👇 Find me on YT: Mitsuisen
Brenda Paixão@paixao_brenda · TT 1.2M · 2.1% eng.🤎JESUS🤎 🇧🇷 Makeup Artist in NYC📍 BEAUTY•MAKEUP•SKINCARE•HAIR•GYM•COUPLE
naomi_arbide@naomi_arbide · TT 3M · 2.2% eng.All Things Beauty🎀 Hair | Makeup | Skincare | Routines
GABRIELLE@gabxxrielle · TT 2.8M · 5.4% eng.happy you’re here 🩶 makeup & skincare
Leyla ليلى 🍃@leyla_asiri · TT 2.5M · 1.0% eng.Skincare & Makeup Obsessed🌱 : Only for girls 🪩👇🏻
Markys Teran@markysteran · TT 2.5M · 2.0% eng.⚜️Contenido de Belleza⚜️ Tendencias/Skincare/Haircare/Makeup Dermofarmacia y Form. Cosmética
Hanasui Official@officialhanasui · TT 2.3M · 0.5% eng.@skincare.hanasui @nextlevelmakeup.id ✨ #1 Serum in Indonesia 💄 1st Dermatologically-Tested Makeup Range 🔎 Local Brand | Halal | BPOM
Lordthivi@lordthivi · TT 2.1M · 1.4% eng.Makeup & Skincare NYC Shop my links here👇🏼
❤️LÀM ĐẸP HONG❤️@lamdephongkhohhihi · TT 2.1M · 7.6% eng.Makeup,skincare ❤️Contact : ❤️
Joline 🎀@xj0line · TT 2M · 18.4% eng.Hello 🫧 Make-up | Skincare | Lifestyle 🎀 Impressum :
MelinaArtistry@melinaartistry · TT 724K · 1.7% eng.self-taught makeup artist 💄💋 Hairstyles || Makeup|| Skincare Based in Greece 🇬🇷
Deanpenttio97@deanpenttio97 · TT 695K · 2.0% eng.🎀Beauty Creator🎀 Business : skincare dean skin' co disini @Deanskin' Official
Tenisha Ward@tenishaward1 · TT 673K · 1.0% eng.Business : SKINcare| Beauty Creator
Myang@myang_1802 · TT 1.9M · 1.7% eng.Makeup Tutorial/Cosplay/Skincare/ASMR Video from Douyin 💕
Jessica Harviali@jessicajehaa · TT 1.8M · 2.5% eng.✨Makeup • Skincare • Mystery ✨ CP : 0878
Tessy ✨@tessyashh · TT 1.7M · 3.6% eng.✨ Makeup & Skincare ✨ | 📍France 🇫🇷 Rouen & Paris
Cყᥒthιᥲ💋🇨🇮🇫🇷@cynthi_yahvibes · TT 1.7M · 0.3% eng.Makeup💄|Beauty💋|Skincare🧴 Business|collab:
Adea@adee.ah · TT 1.7M · 11.4% eng.IG: adee.ah Makeup - Skincare🤍
iSweetee@sweet.tee27 · TT 1.6M · 3.1% eng.A sweet and cool girl! Makeup/Skincare/Clean beauty 💄🪞👛💄🪞
Mariam@marriamallk · TT 1.6M · 2.7% eng.Make-up • Skincare • Fashion 🎀🫧🎧☁️🤍🎀
Jenny@jennysbeautylab · TT 1.6M · 21.5% eng.Tysm dear all! Makeup,skincare nail art ,DIY lover
Athya Rachmani@tiarach18 · TT 1.5M · 3.1% eng.📍Jkt Makeup, skincare, lifestyle💁🏻♀️ Business inq: (Hana)
Elnaz golrokh@elnaz_golrokh · TT 1.5M · 4.2% eng.Skincare | makeup | lifestyle 📍NYC
lera_valesta@lera_valesta · TT 1.5M · 7.5% eng.BEAUTY, MAKEUP & HAIR, SKINCARE 📍Dubai :
Rawan Dash@rawandash · TT 1.5M · 2.5% eng.@thebabyhairr 👑 MAKEUP & SKINCARE
tiguigarayatips@tiguigaraya · TT 1.4M · 0.6% eng.Skincare / Makeup / Lifestyle Tips / Conseils
Kitty_tonia🦋@toniagold2020_backup · TT 507K · 4.4% eng.Beauty creator | Soft Glam | Skincare Rituals God's favorite 😇 Jeremiah 29:11🦚 Main acct @🦋Tonia🦋
Victoria🤍Miami beauty creator@byvictoriabarrientos · TT 491K · 0.8% eng.Latina Beauty Creator Makeup, skincare & self-care @BEAUTY STUDIO | Coral Springs Miami 📍
kevinrupard@kevinrupard · TT 1.3M · 2.3% eng.✨SFX/creative makeup | hair | skincare+✨ 🇺🇸 Email:
Kristy Webley@kristywebley · TT 1.3M · 3.2% eng.Hair / Makeup / Fashion / Beauty / Skincare Put it awn x
⋆ L U C I E 🧚🏼 ⋆@lbslucie · TT 1.2M · 3.6% eng.⋆ 𐙚Lucie⭒ 🍵Une Girlie qui partage sa vie 🎀 Skincare⭒makeup⭒dog⭒renovation
CaraMakeup@caracmakeup · TT 1.2M · 7.7% eng.💄Makeup,Skincare,Beauty 🥰Relaxing & Yatisfying
Ryan Vita@ryanvita · TT 1.2M · 1.4% eng.*not like other beauty gurus 💋 👇 makeup / skincare recs below
Purrfect Pretties@mimibaddies_ · TT 1.1M · 29.5% eng.We do makeup and skincare ✨ 💄 🥒
Twoja przyjaciółka 💗@paullaaak · TT 1.1M · 1.6% eng.🌸MAKEUP🌸SKINCARE🌸LIFESTYLE🌸 💗IG: PAULLAAK💗
Sibylle@sibyllete · TT 1.1M · 1.2% eng.Makeup-Skincare-confiance en soi💅🏾 Clique ici 👀
avocadogabb@avocadogabb · TT 1.1M · 4.2% eng.Sono Gabb: vlog,makeup e skincare💘✨ :
My Linh makeup💄@mylinh_makeup · TT 391K · 2.7% eng.email: Makeup Artist from 🇻🇳 | Beauty | Skincare | Special FX Artist | Body painting | Cosplay | Youtuber. ⬇️sản phẩm mua ở đây nè:
sarasaadia@sarasaadia · TT 1M · 4.6% eng.Email: IG: @sarasaadia_ Hair, makeup and skincare 🤍
kikaihrp@kikaihrp · TT 1M · 0.7% eng.IG : @kikai.hrp •Lifestyle •Skincare •Makeup •Fashion •Food Inq :
Arzoo Usman official@arzoo_usmanofficial · TT 1M · 6.5% eng.Food | Fashion | Fitness | Makeup 💄 Skincare | Lifestyle❤️ Family & Couple Vlogs 🎥 Collabs:
✨ شوشو ريفيو ✨@shoushou_review · TT 979K · 0.6% eng.Shoushou Review Honest Beauty Reviews Perfume • Makeup • Skincare 📍 Dubai | 27M+ likes ✨ PR & Collaboration
Sanny@sanny_skincare · TT 950K · 26.3% eng.I’m Sanny Sharing makeup and skincare 👇🏻cooperate👇🏻
Saie@saiebeauty · TT 945K · 0.6% eng.Makeup as skincare. Made clean for our planet. At Sephora & Cult Beauty 💜
daisy carbajal 🧸@daisyycbj · TT 916K · 4.5% eng.NYC makeup | hair care | skincare | fitness
fatherrlex@fatherrlex · TT 869K · 16.6% eng.♡makeup | skincare | yapping♡ !!️FDT!!️ backup-@beep beep lettuce
Nayyy@ininayawww · TT 868K · 2.2% eng.Makeup•Skincare•Bodycare•Haircare •Fashion For CP on ig my skincare👇🏻
ren@erennnnjuslim · TT 831K · 4.6% eng.Skincare | Makeup | Haircare business inq : (Claud’s Kreative)
Mai_Helal_MakeupArtist@maihelal_88 · TT 291K · 0.4% eng.Makeup Artist Beauty,skincare Honest reviews&reels results For Collabs&pr👉🏻:
Skincare By Ruzz ✨@skincarebyruzz · TT 778K · 2.6% eng.i love skincare, makeup and raf :) /
ADIE@adalayn · TT 764K · 9.8% eng.Nurse skincare • makeup ✉️
YALDA@youngbeautyglow · TT 763K · 1.3% eng.LA-based 🌴 Makeup. Skincare. Life. ✨ Bold looks, real results💋
Itati Lopez@itatilopez_ · TT 13M · 1.5% eng.IG: Itati3211 🫧SKINCARE/MAKEUP BRAND LINK BELOW🫧 Management/ Business ONLY Inquiries:13MMega · bio match 97
2🦋Tonia Beauty@toniagold2020 · TT 3.6M · 0.5% eng.Beauty creator | Soft Glam | Skincare Rituals God's favorite Jeremiah 29:11🦚 Backup @Kitty_tonia🦋3.6MMega · bio match 100
3Pau G. Melo 💖@paulinagmelo · TT 7.3M · 2.6% eng.🎨 Creativity💄 Makeup & Skincare 🌈 LGBTQ+ 🇲🇽🇨🇦7.3MMega · bio match 97
4Laura Kool ✨@soylaurakool · TT 6M · 1.2% eng.Beauty - Skincare - Makeup ✨💕 Tampa Bay - Miami, FL📍6MMega · bio match 97
5isabelleeobrienn@isabelleeobrienn · TT 5.1M · 4.6% eng.chicago makeup/beauty/skincare Businesses Email:5.1MMega · bio match 97
6Mila Alawiyah@milaalawiyah · TT 4.9M · 4.1% eng.Beauty • Makeup • Skincare @ALAWIYAHIJAB CP (Fay)4.9MMega · bio match 97
7Layallure Skin Care/Makeup@layallure · TT 3.9M · 7.0% eng.Product breakdown on INSTAGRAM ESTHETICIAN Michigan, USA3.9MMega · bio match 97
8Naya@naya.mousa · TT 3.6M · 5.8% eng.makeup, beauty and skincare :3.6MMega · bio match 97
9Mitsuisen@jannatul_mitsuisen · TT 3.6M · 3.2% eng.Makeup / Skincare / ASMR / Vlog ⬇️Other Socials👇 Find me on YT: Mitsuisen3.6MMega · bio match 97
10Brenda Paixão@paixao_brenda · TT 1.2M · 2.1% eng.🤎JESUS🤎 🇧🇷 Makeup Artist in NYC📍 BEAUTY•MAKEUP•SKINCARE•HAIR•GYM•COUPLE1.2MMega · bio match 100
11naomi_arbide@naomi_arbide · TT 3M · 2.2% eng.All Things Beauty🎀 Hair | Makeup | Skincare | Routines3MMega · bio match 97
12GABRIELLE@gabxxrielle · TT 2.8M · 5.4% eng.happy you’re here 🩶 makeup & skincare2.8MMega · bio match 97
13Leyla ليلى 🍃@leyla_asiri · TT 2.5M · 1.0% eng.Skincare & Makeup Obsessed🌱 : Only for girls 🪩👇🏻2.5MMega · bio match 97
14Markys Teran@markysteran · TT 2.5M · 2.0% eng.⚜️Contenido de Belleza⚜️ Tendencias/Skincare/Haircare/Makeup Dermofarmacia y Form. Cosmética2.5MMega · bio match 97
15Hanasui Official@officialhanasui · TT 2.3M · 0.5% eng.@skincare.hanasui @nextlevelmakeup.id ✨ #1 Serum in Indonesia 💄 1st Dermatologically-Tested Makeup Range 🔎 Local Brand | Halal | BPOM2.3MMega · bio match 97
16Lordthivi@lordthivi · TT 2.1M · 1.4% eng.Makeup & Skincare NYC Shop my links here👇🏼2.1MMega · bio match 97
17❤️LÀM ĐẸP HONG❤️@lamdephongkhohhihi · TT 2.1M · 7.6% eng.Makeup,skincare ❤️Contact : ❤️2.1MMega · bio match 97
18Joline 🎀@xj0line · TT 2M · 18.4% eng.Hello 🫧 Make-up | Skincare | Lifestyle 🎀 Impressum :2MMega · bio match 97
19MelinaArtistry@melinaartistry · TT 724K · 1.7% eng.self-taught makeup artist 💄💋 Hairstyles || Makeup|| Skincare Based in Greece 🇬🇷724KMacro · bio match 100
20Deanpenttio97@deanpenttio97 · TT 695K · 2.0% eng.🎀Beauty Creator🎀 Business : skincare dean skin' co disini @Deanskin' Official695KMacro · bio match 100
21Tenisha Ward@tenishaward1 · TT 673K · 1.0% eng.Business : SKINcare| Beauty Creator673KMacro · bio match 100
22Myang@myang_1802 · TT 1.9M · 1.7% eng.Makeup Tutorial/Cosplay/Skincare/ASMR Video from Douyin 💕1.9MMega · bio match 97
23Jessica Harviali@jessicajehaa · TT 1.8M · 2.5% eng.✨Makeup • Skincare • Mystery ✨ CP : 08781.8MMega · bio match 97
24Tessy ✨@tessyashh · TT 1.7M · 3.6% eng.✨ Makeup & Skincare ✨ | 📍France 🇫🇷 Rouen & Paris1.7MMega · bio match 97
25Cყᥒthιᥲ💋🇨🇮🇫🇷@cynthi_yahvibes · TT 1.7M · 0.3% eng.Makeup💄|Beauty💋|Skincare🧴 Business|collab:1.7MMega · bio match 97
26Adea@adee.ah · TT 1.7M · 11.4% eng.IG: adee.ah Makeup - Skincare🤍1.7MMega · bio match 97
27iSweetee@sweet.tee27 · TT 1.6M · 3.1% eng.A sweet and cool girl! Makeup/Skincare/Clean beauty 💄🪞👛💄🪞1.6MMega · bio match 97
28Mariam@marriamallk · TT 1.6M · 2.7% eng.Make-up • Skincare • Fashion 🎀🫧🎧☁️🤍🎀1.6MMega · bio match 97
29Jenny@jennysbeautylab · TT 1.6M · 21.5% eng.Tysm dear all! Makeup,skincare nail art ,DIY lover1.6MMega · bio match 97
30Athya Rachmani@tiarach18 · TT 1.5M · 3.1% eng.📍Jkt Makeup, skincare, lifestyle💁🏻♀️ Business inq: (Hana)1.5MMega · bio match 97
31Elnaz golrokh@elnaz_golrokh · TT 1.5M · 4.2% eng.Skincare | makeup | lifestyle 📍NYC1.5MMega · bio match 97
32lera_valesta@lera_valesta · TT 1.5M · 7.5% eng.BEAUTY, MAKEUP & HAIR, SKINCARE 📍Dubai :1.5MMega · bio match 97
33Rawan Dash@rawandash · TT 1.5M · 2.5% eng.@thebabyhairr 👑 MAKEUP & SKINCARE1.5MMega · bio match 97
34tiguigarayatips@tiguigaraya · TT 1.4M · 0.6% eng.Skincare / Makeup / Lifestyle Tips / Conseils1.4MMega · bio match 97
35Kitty_tonia🦋@toniagold2020_backup · TT 507K · 4.4% eng.Beauty creator | Soft Glam | Skincare Rituals God's favorite 😇 Jeremiah 29:11🦚 Main acct @🦋Tonia🦋507KMacro · bio match 100
36Victoria🤍Miami beauty creator@byvictoriabarrientos · TT 491K · 0.8% eng.Latina Beauty Creator Makeup, skincare & self-care @BEAUTY STUDIO | Coral Springs Miami 📍491KMacro · bio match 100
37kevinrupard@kevinrupard · TT 1.3M · 2.3% eng.✨SFX/creative makeup | hair | skincare+✨ 🇺🇸 Email:1.3MMega · bio match 97
38Kristy Webley@kristywebley · TT 1.3M · 3.2% eng.Hair / Makeup / Fashion / Beauty / Skincare Put it awn x1.3MMega · bio match 97
39⋆ L U C I E 🧚🏼 ⋆@lbslucie · TT 1.2M · 3.6% eng.⋆ 𐙚Lucie⭒ 🍵Une Girlie qui partage sa vie 🎀 Skincare⭒makeup⭒dog⭒renovation1.2MMega · bio match 97
40CaraMakeup@caracmakeup · TT 1.2M · 7.7% eng.💄Makeup,Skincare,Beauty 🥰Relaxing & Yatisfying1.2MMega · bio match 97
41Ryan Vita@ryanvita · TT 1.2M · 1.4% eng.*not like other beauty gurus 💋 👇 makeup / skincare recs below1.2MMega · bio match 97
42Purrfect Pretties@mimibaddies_ · TT 1.1M · 29.5% eng.We do makeup and skincare ✨ 💄 🥒1.1MMega · bio match 97
43Twoja przyjaciółka 💗@paullaaak · TT 1.1M · 1.6% eng.🌸MAKEUP🌸SKINCARE🌸LIFESTYLE🌸 💗IG: PAULLAAK💗1.1MMega · bio match 97
44Sibylle@sibyllete · TT 1.1M · 1.2% eng.Makeup-Skincare-confiance en soi💅🏾 Clique ici 👀1.1MMega · bio match 97
45avocadogabb@avocadogabb · TT 1.1M · 4.2% eng.Sono Gabb: vlog,makeup e skincare💘✨ :1.1MMega · bio match 97
46My Linh makeup💄@mylinh_makeup · TT 391K · 2.7% eng.email: Makeup Artist from 🇻🇳 | Beauty | Skincare | Special FX Artist | Body painting | Cosplay | Youtuber. ⬇️sản phẩm mua ở đây nè:391KMacro · bio match 100
47sarasaadia@sarasaadia · TT 1M · 4.6% eng.Email: IG: @sarasaadia_ Hair, makeup and skincare 🤍1MMega · bio match 97
48kikaihrp@kikaihrp · TT 1M · 0.7% eng.IG : @kikai.hrp •Lifestyle •Skincare •Makeup •Fashion •Food Inq :1MMega · bio match 97
49Arzoo Usman official@arzoo_usmanofficial · TT 1M · 6.5% eng.Food | Fashion | Fitness | Makeup 💄 Skincare | Lifestyle❤️ Family & Couple Vlogs 🎥 Collabs:1MMega · bio match 97
50✨ شوشو ريفيو ✨@shoushou_review · TT 979K · 0.6% eng.Shoushou Review Honest Beauty Reviews Perfume • Makeup • Skincare 📍 Dubai | 27M+ likes ✨ PR & Collaboration979KMacro · bio match 97
51Sanny@sanny_skincare · TT 950K · 26.3% eng.I’m Sanny Sharing makeup and skincare 👇🏻cooperate👇🏻950KMacro · bio match 97
52Saie@saiebeauty · TT 945K · 0.6% eng.Makeup as skincare. Made clean for our planet. At Sephora & Cult Beauty 💜945KMacro · bio match 97
53daisy carbajal 🧸@daisyycbj · TT 916K · 4.5% eng.NYC makeup | hair care | skincare | fitness916KMacro · bio match 97
54fatherrlex@fatherrlex · TT 869K · 16.6% eng.♡makeup | skincare | yapping♡ !!️FDT!!️ backup-@beep beep lettuce869KMacro · bio match 97
55Nayyy@ininayawww · TT 868K · 2.2% eng.Makeup•Skincare•Bodycare•Haircare •Fashion For CP on ig my skincare👇🏻868KMacro · bio match 97
56ren@erennnnjuslim · TT 831K · 4.6% eng.Skincare | Makeup | Haircare business inq : (Claud’s Kreative)831KMacro · bio match 97
57Mai_Helal_MakeupArtist@maihelal_88 · TT 291K · 0.4% eng.Makeup Artist Beauty,skincare Honest reviews&reels results For Collabs&pr👉🏻:291KMacro · bio match 100
58Skincare By Ruzz ✨@skincarebyruzz · TT 778K · 2.6% eng.i love skincare, makeup and raf :) /778KMacro · bio match 97
59ADIE@adalayn · TT 764K · 9.8% eng.Nurse skincare • makeup ✉️764KMacro · bio match 97
60YALDA@youngbeautyglow · TT 763K · 1.3% eng.LA-based 🌴 Makeup. Skincare. Life. ✨ Bold looks, real results💋763KMacro · bio match 97
How this list is built
This influencer list is a slice of the Indecent Media creator database. We track 336 profiles for Beauty Skincare Influencers on TikTok. This page lists 60 of them: the strongest matches, capped at 60. The bio has to state every topic in the title, and the order is 62% that match and 38% follower score. Follower score is the average of the Instagram and TikTok counts on file. A missing count is not estimated. Nothing here is hand-picked, and a place on the list is not a recommendation. Instagram figures come from a public catalogue fetched around July 2026. TikTok figures come from the Tikfly top-KOL snapshot dated 18 March 2026. The pages are free to read. Email addresses from bios are not published.
This ranking and the wider list
| Measure | On this page | Matching profiles |
|---|---|---|
| Profiles | 60 | 336 match. This page publishes the strongest 60. |
| Median follower score | 0 | Median of the published ranking |
| Highest follower score | 13M | 13M |
Frequently asked questions
How many Beauty Skincare Influencers on TikTok are in this database?
336 public profiles match this list in the creator database. This page publishes 60.
What is a typical follower count for Beauty Skincare Influencers on TikTok?
The median follower score on this ranking is 1.4M. The largest on the page is 13M. Of the 60 on this page, 17 macro (250,000 to 999,999), 43 mega (1,000,000 or more).
Who has the most followers on this page?
Itati Lopez (@itatilopez_) has the highest follower score on this page at 13M, and ranks first. Follower count is not a recommendation.
Where are these Beauty Skincare Influencers on TikTok based?
Of the 60 profiles on this page, 21 in United States, 8 in Indonesia, 6 in France, 4 in United Arab Emirates, and 21 elsewhere or without a stored region. Region is the public account location or a place named in the bio, not where the audience lives.
Are these profiles on Instagram, TikTok, or both?
0 of the 60 profiles have an Instagram follower count on file, and 60 have a TikTok count. 0 have both. A missing count is left blank rather than estimated.
How is this influencer list ranked?
Rank score is 0.62 × bio match + 0.38 × reach. Bio match counts only when the creator's own bio states every topic the list requires. Reach is log10(follower score + 10) divided by the same figure for the largest score in the index. Follower score is the average of the Instagram and TikTok counts on file. There is no engagement rate in this ranking. The method is on the methodology page.