18+ influencer database · updated 31 Oct 2026
Campaign admin cost calculator
Hours and pay for running creator campaigns in-house, from your campaign count, your creators per campaign, and an hourly rate.
How this is calculated
Hours are campaigns × creators × hours per creator. Pay is those hours times the hourly rate. Hours per campaign divides the year by the number of campaigns. Pay per creator is the hours you spend on one creator times the rate.
Two hours is a planning default for briefing, sourcing, negotiating, and checking one creator. It is not a time study. Creator fees are not included. Add them separately.