18+ influencer database · updated 31 Oct 2026
Influencer rate calculator
A planning fee from median views, or from followers when views are missing. The CPM and the view rate are assumptions, not a survey of signed deals.
How this is calculated
Fee = views ÷ 1,000 × CPM × niche. The low and high marks are 70% and 140% of that fee, a spread for negotiation rather than a confidence interval.
Default CPMs are $12 for an Instagram Reel, $8 for a TikTok video, and $25 for a YouTube integration. Default view rates, used only when median views are blank, are 30%, 40%, and 10% of followers. Change the CPM in the form. Replace the view rate by typing views.
Put the fee and the median views into the CPM calculator when you are comparing two creators.