18+ influencer database · updated 31 Oct 2026
EMV calculator
Earned media value from views and engagements, each multiplied by the paid-media rate you supply. There is no agreed EMV formula, so the rates stay visible.
How this is calculated
View value is views ÷ 1,000 × CPM. Each engagement is the count times the value you put on one of them. The sum is the EMV. Divide by what you spent to see value per unit of currency.
The placeholder rates are examples so a blank form still has a defined sum. They are not a benchmark. A like and a view of the same person are both in the total if you fill in both, which double-counts attention. Drop a rate to zero when you do not want that double count.